THE EFFORTLESS BEAUTY CO SKIN
Back in January 2021, experts shared that they expected injectables designed to deliver a natural look, such as filler and neuromodulators like Botox, to be among the top in-office skin treatments this year. Regardless of how you feel about the spectrum of in-office treatments, the fact of the matter is that you’re not the only one potentially booking them. For some, that may mean never picking up a razor again (see: laser hair removal), while for others, a 30-minute microblading appointment can replace daily eyebrow pencil application, or a vial of cheek filler could eliminate the need for any contouring makeup.
Of course, the scope of what some people consider essential to looking “naturally” flawless varies widely. Suddenly, “effortless beauty” seems more plausible than ever, as long as you can spare an hour or two to trek to your dermatologist, esthetician, or plastic surgeon’s office - and afford the higher price tag. But what if forfeiting those results - from stubble-free skin to come-hither eyes - for more free time didn’t feel like an equitable trade? Can you have all of the benefits of a robust skin care or makeup routine without daily upkeep? Enter: the rise of in-office treatments and procedures that provide long-term results with little daily effort on your part. During a year when even putting on real pants often felt like too much effort, beauty rituals, such as shaving your legs or applying fake lashes, fell by the wayside for many.
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